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About us


   Olive & Myrtle sprung from the ashes of 'Lockdown 1.0' after an 11 year journey of creativity, trade, travel and adventure, opening its doors in July 2020 - in the middle of a pandemic! Owner, Emily Adam, created her business back in 2010 where she launched her career as a polymer clay jewellery artist, sculpting intricate and unusual wearable art. Selling at Markets and Craft Fairs and online in her Etsy shop she began to form a loyal customer base. Her business featured in Vogue in 2012 but despite the achievements, the struggle to earn a living was real. She was tired, and had exhausted herself.

   A friend had travelled to India and brought back some jewellery that Emily had picked out to sell on her stall. The decision to source Fair Trade jewellery and gifts had come shortly before and as sales started to increase, the size of events increased. By 2015 Emily had taken the Wild Flower Trading stall to Glastonbury Festival, WOMAD, up to Scotland for Eden Festival, Kelburn Garden Party a few years running and had managed to visit India on a stock buying mission herself. An adventure of a lifetime!



   By 2017, Emily had travelled to India twice for stock and was now trading at the larger Christmas Market in Newcastle upon Tyne, spanning a long 6 weeks, 7 days a week. Still selling her handmade jewellery and unusual finds and enjoying her regular pitch down at the Quayside Market where she had been a regular since 2010, Emily continued to build the business bit by bit, meeting countless wonderful new people along the way.

   Fast forward a little to 2020, a serendipitous offer of a shop appeared. Located just 10 minutes from her home in the Northumberland National Park.  And so, here we are. The beginnings of Olive & Myrtle, an idea of mother and daughter minds. The creative alter egos, the representation of Olive ~ Peace and Myrtle ~ Good Luck.


   Our passions
   Our ethics are extremely important to our core values, from our eco aims of providing luxury recycled paper bags in store and using eco packaging for all of our online orders. We use green energy and our support of Fair Trade ensures that many of our products (around 70%) have been made in developing countries from sustainable materials with low environmental impact in a safe and friendly workplace where artists receive the fair pay they so rightly deserve. We are passionate about improving the lives of the artisans, their families and their wider communities. 

   As our passions are so shaped around high quality products of the handmade variety, we are delighted to now be able to sell the work of local artists and crafters in the shop, as well as all of the wondrous hand painted fair trade Indian furniture and fair trade gifts we have on show. It's an absolute pleasure to support small local creative businesses by providing them a successful outlet for their work to be sold. You can find links to their websites in the main menu on the homepage.

   Last but not least, we are passionate about you, our customers. Both online and face to face, those who have followed the business for 11 years, 5 years or are brand new members of our creative world. We aim to provide a friendly, spacious atmosphere filled with our specially curated collections.
   Here's to the beginning of a new adventure, we look forward to welcoming you to our shop, the phoenix that will rise from the ashes of 2020!